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ABOUT US

The creator of crispy chicken that’s larger than your face !

HOT-STAR

Hot Star Large Fried Chicken was born in 1992 in Taiwan and has been selling extra-large fried chickencutlets ever since! Hot Star’s chicken cutlets are at least 30 cm in size and are so tender and juicy, thatyou will fall in love with them with every bite!

Hot-Star Large Fried Chicken, the creator of the larger-than-your-face crispy chicken and the most popular Taipei Shi-Lin Night Market snack, is here in Canada! You can now satisfy your craving for authentic Taiwanese oversized crispy chicken that is oh-so-moist and tender on the inside and deep-fried to perfection with a burst of flavours on the outside at any of our locations in Canada.


豪大大雞排

豪大大雞排源於台中【小王大雞排】,利用獨特的處理雞肉技術與獨家的中藥醃製配方成為特色小吃,因緣際會下到士林夜市的陽明戲院前擺起豪大大雞排總店,迅速成為了士林夜市裡指標性的小吃之一;經常創造出一天賣出三千片的銷售佳績,讓豪大大雞排迅速成為台灣超人氣的美食商品。

豪大大雞排其特色在於令人驚奇的特大號尺寸雞排(足有30cm那麼大片)!從油鍋夾起的那一刻起,雞排的香味撲鼻令旁人忍不住食指大動!每天一開始營業就立刻吸引逛街的人過來排隊,排隊人潮一多時,門市人員還要充當交通警察控制好排隊的人潮以免造成道路交通擁擠。而這些舉動引起各家媒體爭相報導遂引起更大的迴響!


HOT-STAR HISTORY

Sold Taiwan’s 1 st large fried chicken

1992

Hot Star sold Taiwan’s 1 st large fried chicken in front of a 7-11 building.

台灣第一大雞排的誕生地在台中7-11的騎樓間開業。

Hot Star set up its 1 st booth at Shilin Night Market

1999 - 2002

Hot Star set up its 1 st booth at Shilin Night Market, and rapidly became the “Hot star” amongst the famous snacks in Shilin Night Market.

進駐士林夜市,迅速竄紅成為著名景點小吃!


CIS system to established

Hot-Star Large Fried Chicken adapted the CIS system to establish its position in the market with its uniqueness.

導入品牌識別系統,建立獨特優勢與明顯的市場定位。

Registered trademarks Asia

2003 - 2006

Registered trademarks in Korea, Japan, Singapore, China and Hong Kong in 2003.

韓國、日本、新加坡、中國及香港申請商標註冊。


Actively developed multifunctional stores

Actively developed multifunctional stores and a wider range of products, so consumers can have agreater variety of choices.

發展複合式店面並開發多元性商品,以符合消費者需求。

The 1 st direct-sale store in Hong Kong opened

2010

1 st direct-sale store in Mong Kok, Hong Kong was launched.

香港旺角最繁華的店鋪,第一間豪大大雞排門市隆重開幕!

#1 Fried Chicken store with our story on the big screen

2011

Became the #1 Fried Chicken store with a story on the big screen - the “Night Market Hero” movie in2011.

登上电影大螢幕,【雞排英雄】迅速成為台灣雞排第一名店!

1 ST OVERSEAS FRANCHISE STORE IN SINGAPORE

2011 - 2014

Established our position in the South East Asia market in 2011 with our 1 st overseas franchise store inSingapore.

第一個海外授權:新加坡 Singapore,開始布局東南亞市場。


2 nd overseas franchise store in Malaysia

2 nd overseas licensing secured in Malaysia within the same year, which consolidated our position withinthe market.

第二個海外授權:馬來西亞 Malaysia,成功打開東南亞知名度。


1 st Hot Star store in China opened

1 st Hot Star store launched in Shanghai, China, as well as the third overseas franchise store in Indonesia.

【豪大大雞排】於上海開立第一家店舖,銷售佳績成功打撃山寨!第三個海外授權:印尼。


Issue of our fourth and fifth overseas licensing stores

Issue of our fourth and fifth overseas licensing stores in Philippines and Australia.

第四個海外授權:菲律賓。第五個海外授權:澳洲。


6 th overseas franchise store in Thailand

2014

Our 6 th overseas franchise store in Thailand as we continued to expand within South East Asiamarket.

第六個海外授權:泰國。

7 thOVERSEAS FRANCHISE STORE LAUNCHED IN NORTH AMERICA

2015

Our 7 th overseas franchise store was launched in Canada.

第七個海外授權:加拿大。

8 th overseas franchise store launched in Southern California

2016

Our 8 th overseas franchise store was launched in Southern California as our popularity grew in NorthAmerica market.

第八個海外授權:美國南加州。